We at Aura believe that ad creative has the power to drive growth, but only when it is backed by data-driven insights.
Analytics allow you to drill down into and study user behaviour. This can include where customers stopped scrolling on a page, for instance, and will also allow you to gain a bigger picture of which ads have performed well to allow you to better future campaigns.
Poor user experience can thus have a detrimental impact on future sales and can compromise scaling your business.
Challenges Of Scaling A Business
You’ll likely face numerous challenges when scaling a business, so it’s important to be prepared.
These challenges might include:
Perfecting Your Brand Strategy
Perfecting your brand strategy is crucial to scaling your DTC brand.
From cohesive visuals to thoughtful messaging and web design, there are many aspects of an overall brand strategy you must establish in order to differentiate your business from competitors.
Engaging ad copy and storytelling are just some of the essential components of the brand identity that are important for DTC brand growth.
Brand storytelling that resonates with your audience will help you to compete in a heavily saturated market.
Whether it’s your purpose or mission, customers want to know how your brand is different.
Scaling At The Right Time
Any business owner who’s been running their own business for some time knows that success can come in waves.
However, when you’re first starting out, it can be difficult to recognise that success can be temporary.
Considering that ‘90% of startups fail’ it’s important to understand when it’s time to scale your DTC brand.
There’s no one-size-fits-all solution to scaling. However, mitigating risk is important. Assess your current situation, monitor and evaluate your results, and carefully consider the data before deciding to scale your business.
As you scale your business, it can be easy to become distracted.
It’s important to remain focused on the bigger picture and keep your mission in mind as you scale.
If you’re no longer solving your customers' primary pain points, then anything additional that you add won’t matter.
As such, it’s essential to keep your target audience and mission at the forefront of your focus to minimise and eliminate distractions.
How We Can Help
At Aura Ads, our team of creative strategists have years of experience in helping eCommerce brands scale on paid social by unlocking the power of creative.
Our in-house production team can help you to create vibrant video and static ads that stop the scroll and deliver the maximum impact.
We hope that this article has given you some useful insights for scaling your DTC brand.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis.