eCommerce Marketing

4 Instagram Ad Tips For Businesses

March 7, 2024
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Over the years, Instagram has seen a meteoric rise in popularity. To put this into context, as of 2022, Instagram has 2.9 billion visits per month.

As billions of people have the Instagram app on their smart phones and other devices, more and more businesses are choosing to invest in these social media ads.

If you’re interested in using Instagram ads as a business, it’s likely you’ll be looking for some tips to help you along your journey and to maximise engagement. 

Below are 4 Instagram ad tips for businesses:

  1. Promote your best content
  2. Avoid making your ads seem like ads
  3. Target your audience
  4. Use the image carousels to tell your audience a story

1. Promote Your Best Content

The first tip to consider when it comes to Instagram ads is to make sure that you’re promoting your best content. 

You don’t want to post some of your least engaging content, so go back through your content and pick out a few posts that did well in terms of engagement.

Once you’ve found organic content that you know gained lots of attention in the past, you can repurpose these particular posts as ads to gain engagement from a wider audience.

Person scrolling through Instagram ads
It's not lazy to use similar content - customers connect better with a consistent message or story.

While some ads are likely to be more successful than others, this doesn’t mean that you can’t start with something strong that you already know your audience has responded well to in the past.

To learn how to increase engagement on Instagram ads, check out our blog here.

2. Avoid Making Your Ads Seem Like Ads

This might sound like a simple tip, but it’s hugely important to avoid making your ads seem like ads. 

Your audience is smart, and ads can feel forced if you don’t take the right approach.  As a result, you need to be creating posts that feel as organic as possible.

This comes down to the fact that your audience is much more likely to engage with your ad if it seems natural, and not like you’re shoving an ad in their face or trying to make them buy something.

You’ll want to ensure that your Instagram ads aren’t too dissimilar or too far of a departure from what you’d normally post.

Instagram ad like logo
Make your videos authentic to your brand to maximise engagement.

This will ensure that your ad will appear seamlessly on your target audience’s feed, and provided it’s relevant to them, it won’t stick out too much as an ad.

This is why it’s crucial to carefully plan your ads, ensuring that you have other organic content that has a similar theme and seamlessly works in line with your ad that is also ready to post. 

In addition to this, you should be sure to create both image and video content and remain consistent, as this will help to drive your engagement up.

It’s important to create authentic content that aligns with your brand regardless of what you choose to include in your posts. Provided you’re authentic and consistent, it won’t take long to see an increase in engagement.

You can save months if not years of mistakes and under-performing campaigns by working with an eCommerce ad service like Aura Ads. Schedule a call with a creative specialist today to discover what Instagram results can be achieved for your business.

3. Target Your Audience

Another tip is to ensure that your ad is targeting your audience specifically.

When it comes to ads on Instagram, the app has a potential reach of 1.48 billion. That’s a lot of people to potentially appeal to, so make sure that you really narrow down your target audience to appeal to them. 

How To Reach Your Target Audience

Instagram draws on data available within Facebook’s ad platform, making it easier for you to target your audience in the Instagram app.

Numerous features can help you reach your target audience, including Remarketing and Custom and Lookalike Audiences.

Facebook features a pixel that can be used for both tracking visitor behaviour on your website as well as ad targeting. With this data, you have the ability to create a custom Instagram ad audience that consists solely of people who have previously visited your website. 

This helps you to get your ads in front of people who have visited your website, but didn’t buy anything and potentially win them back.

The lookalike audience feature gives you the ability to create a custom audience for your ad that essentially replicates your existing followers. As a result, this can help you to reach new customers who are very similar to your current target audience.

4. Use The Image Carousels To Tell Your Audience A Story

Last, but not least, is to use the image carousels to tell your audience a story.

Instagram allows you the option of multiple images on a carousel for your audience to browse. If your ad is trying to sell either a product or service to them, try to use the images to tell your audience a story.

This way, you’ll grab your audience’s attention and will retain their interest throughout the carousel.

In addition to this, provided that you select images that represent how the product or service can impact their lives in some way, people are more likely to connect with the content.

In turn, this will make them more likely to buy into your business and brand, as well as your products.

Using Instagram ads for business
Whats better than an ad? A story. People will connect with your social media more when you use carousels to tell your story.

Hopefully these tips are useful and will help you in creating your first Instagram ad as a business.


We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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