Social media marketing blog

Social media advertising presents a huge opportunity to not only reach more of the right consumers, but do so at a low cost. Yet, for a social media advertising campaign to be effective, you must know your landscape.

Christmas is fast approaching and it's now time to start thinking about your social media campaigns for the festive season! To help you, we have compiled a list of our top 4 campaign ideas that are guaranteed to help raise your brand awareness and generate more leads this Christmas.

As billions of people have the Instagram app on their smart phones and other devices, more and more businesses are choosing to invest in these social media ads.

As of July 2022, Facebook’s global advertising audience is 2.168 billion. Here you'll find the best ad creative practices to get through to your audience on Facebook Ads.

Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...

There’s no denying that Facebook is one of the most effective online advertising platforms available and can play a significant role in a business’ overall marketing strategy. Yet many people still struggle to achieve results. Find out our top 4 Facebook ad mistakes to avoid here.

There is huge potential for brands to increase their engagement and sales through TikTok. We break down the top five ways that marketers can leverage the platform for their marketing campaigns here.

As a video creative agency, we understand that the world of online videos can be pretty daunting, but we also know that the benefits of video marketing are endless, and we want to help you get there! Here we go through our top tips for creating a successful video marketing campaign.

YouTube ads are 84% more likely to receive viewers' attention than TV ads, making them an effective tool for marketers far and wide. Learn more about what makes them effective, and how you can leverage them to promote your brand, in this article.

Facebook is the most popular (75%) social channel for marketers to post videos — and for good reason. Facebook ads help to raise awareness, engage your audience, and build trust with potential customers. Find out how to create Facebook ads that convert with our expert guide.

From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?

User-generated content is content that has been created by users of a brand and is one of the best ways for brands to boost their marketing and brand perception (for free!). Learn how to encourage user generated content here!

With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide!

The ways in which you can increase engagement on Facebook ads.

With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world. Learn how you to run an ad campaign on the well-loved platform and achieve excellent results with this guide.

Are you eager to gain insights on how to measure your ad performance as a business? Find out all you need to know on measuring ad performance here.

With 1.7 billion unique visitors each month, YouTube is a crucial marketing tool for any business wanting to boost website traffic, improve brand awareness and reach new customers. Learn how to use YouTube for your small business here.

The impact of COVID-19 is being felt far and wide. With millions of people facing economic turmoil, and feeling anxious and hopeless about the future - how is this effecting creatives and the industry as a whole?

An insight into whether advertising on TikTok is worth it for small businesses.

Need inspiration for your TikTok ad campaign? Here's five TikTok ads that we think are crushing the ad game at the moment.

On June 6th, during their WWDC event in Cupertino, California, Apple announced its upcoming iPhone iOS 16 update. Learn more here, including whether it will impact advertisers.

The food and drink industry is highly visual, and food businesses have turned to TikTok – as an extremely popular video-sharing app - to get taste buds tingling. Learn how to utilise TikTok for your food and drink business here.

With mobile video consumption increasing by 100% every year, and the potential reach of Facebook ads at a huge 1.9 million users, it is no surprise that more and more businesses are keen to start - or step up - their Facebook video ads. Learn more about the benefits of Facebook video ads here.

Strong Social media campaigns are crucial for businesses marketing strategy at Christmas. Here we have compiled a list of the best (and most successful) social media Christmas campaigns to help inspire you this festive season.

Are you thinking about investing in Instagram ads for your business? Here's an insight into the benefits of using Instagram ads for business.

There is no denying it, TikTok has become one of the most successful marketing avenues for B2C brands. We love TikTok ads, and we truly believe in their power to sell, so we wanted to share our picks for some of the best TikTok ads all time.

TikTok is officially the number one app for driving consumer spending. Discover how to make good TikTok videos with this simple guide.

Have you ever been interested in trying a remarketing campaign for your ads on Facebook? Discover the benefits associated with remarketing with Facebook ads here.

Are you looking for TikTok trends to follow in 2023? Find a closer look at TikTok advertising trends for 2023 here.

Interested to learn how to increase engagement on Instagram ads? Take a closer look at tips on how to increase engagement on Instagram ads.

Native ads are paid adverts that match the visual appearance and function of the media platform in which they appear. Unlike display ads, they don’t really look like ads. Instead, they just look like part of the page. Learn more about native ads and the types of native ads here.

We are living through a time where around 2.6 billion people globally are under some form of lockdown. With quarantine measures comes a change in the way we live our lives and interact with brands, marking the arisal of a new form of consumer: the quarantined consumer.

iOS 14 is Apple’s latest operating system for iPhones. The update has introduced new privacy features across the system, but what has this meant for advertisers across digital platforms? In this blog, we find out!

As of January 2022, TikTok has over one billion active monthly users. If there was ever a time to use the platform to promote your business, it would be now! Find out more about the benefits of using TikTok for advertising here

It has become a near essential for brands to consider TikTok for their marketing campaigns, but how can they ensure it's a worthwhile investment? The answer lies in knowing what TikTok ads perform best. Find out more here.

Both YouTube and TikTok are viable options for an effective ad campaign, so the decision comes down to what one is best for your brand. Make an informed decision with the help of our guide.

Are you curious about what type of ads perform the best on Facebook? Take a closer look at the types of ads that perform well on Facebook.

A deep-dive into a few TikTok ad creative best practices.

A closer look into Instagram and Facebook as advertising platforms.

YouTube is a powerful marketing tool for any business. Discover 5 top tips for creating engaging YouTube ads, here

Are you wondering why your Facebook ads are not performing? Discover the possible reasons why this may be, here.

A closer look into whether Reddit ads are worth it for your business.

Ever wondered how to create engaging TikTok videos for your business? Discover everything you need to know here.

Discover the average TikTok ads conersion rate and find out how to increase your conversion rate with this guide.

An insight into 5 of the best practices for YouTube ads.

Ever wondered whether Instagram or TikTok is better for your business? Find out everything you need to know here.

A closer look at 5 potential reasons why your Instagram ads are not performing.

Discover everything you need to know about snapchat ads here, including what they are and whether they're worth it.

An insight into why you should be using YouTube for advertising.

Use this guide to how Snapchat Ads work and start growing your business using this unique ad platform.

A closer look at whether Pinterest ads are effective.

Ever wondered what Twitter ads are? Discover everything you need to know, including their benefits, here.

With over ‘430 million monthly active users’, Reddit represents a lot of untapped potential for advertisers. Here is our 5-step guide on how to advertise on the giant social platform Reddit.

Wondering how to create a Twitter Ad Campaign? Here is our easy step-by-step guide to help you create one in no time.

Our guide details the best practices for creating Snapchat ads, so you can get the most out of your ad creative.

We've distilled our best techniques into five tips for a good social media ad. Start increasing your conversions with this guide.

Are your ads not getting the clicks you hoped for? Discover how to improve your ad click through rate here.

An insight into the 5 best practices for creating Pinterest ads.

Having a strong ROI is very important in marketing. Discover 5 ways to improve your marketing ROI here.

Discover five benefits of paid social media advertising and how it can help your business.

From setting measurable goals to making use of video ads, we discuss some of the best practices for social media advertising.

Discover the best social media adverts of 2023 so far here, as well as additional information about social ads.

Ad testing is a great way to test the effectiveness of a new ad. Read our guide on ad testing and paid media, here.

A closer look into why you should advertise on social media as a business.

Find out what conversions are in social media. Discover 8 conversion metrics that you could be using to increase sales.

A closer look at some of the most popular ecommerce trends in 2023.

There are a number of video ad services you need in order to create a successful video ad campaign. Find them here.

An insight into how you can turn clicks into conversions with your ad creative.

A comprehensive guide into where to start, as well as the best practices to follow, when it comes to your paid social creative.

Find out the 10 characteristics that go into making a top creative digital advertising agency.

Scaling a DTC brand isn't easy. Our guide covers some key tips for scaling your DTC brand, as well as some challenges business owners might face.

Digital marketing is key to businesses success. Discover the top 5 digital advertising agencies in the UK, here.

We're finalists for a Drum Award! Read our entry, along with details of The Drum Awards Festival 2023 here.