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Social media marketing blog

Tips, tricks and articles to push your social media advertising forward.

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Find our just how effective social media campaigns are here.

Are Social Media Ads Effective?

Social media advertising presents a huge opportunity to not only reach more of the right consumers, but do so at a low cost. Yet, for a social media advertising campaign to be effective, you must know your landscape.
Here are our top 4 Christmas campaign ideas for social media: 1. Christmas video campaigns 2. Christmas giveaways

Christmas Campaign Ideas For Social Media

Christmas is fast approaching and it's now time to start thinking about your social media campaigns for the festive season! To help you, we have compiled a list of our top 4 campaign ideas that are guaranteed to help raise your brand awareness and generate more leads this Christmas.
Now one of the most popular platforms for online advertising, upgrade your business's Instagram ads with these 4 top tips.

4 Instagram Ad Tips For Businesses

As billions of people have the Instagram app on their smart phones and other devices, more and more businesses are choosing to invest in these social media ads.
Find the ad creative best practices for Facebook here. With an audience of 2 billion, Facebook Ads is an essential for D2C marketing.

4 Facebook Ad Creative Best Practices

As of July 2022, Facebook’s global advertising audience is 2.168 billion. Here you'll find the best ad creative practices to get through to your audience on Facebook Ads.
Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...

Aura Ads: Moving in to 2021

Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...
Facebook is an incredibly effective advertising platform. Find out our top 4 Facebook ad mistakes to avoid here.

Facebook Ad Mistakes To Avoid

There’s no denying that Facebook is one of the most effective online advertising platforms available and can play a significant role in a business’ overall marketing strategy. Yet many people still struggle to achieve results. Find out our top 4 Facebook ad mistakes to avoid here.
We break down the top five ways that brands can use TikTok to increase engagement & sales. Free and paid-for methods.

How Brands Can Use TikTok for Marketing

There is huge potential for brands to increase their engagement and sales through TikTok. We break down the top five ways that marketers can leverage the platform for their marketing campaigns here.
Find out how to create a successful video marketing campaign for your business here: 1. Understand your audience

How To Create A Video Marketing Campaign

As a video creative agency, we understand that the world of online videos can be pretty daunting, but we also know that the benefits of video marketing are endless, and we want to help you get there! Here we go through our top tips for creating a successful video marketing campaign.
Youtube Ads generate millions in new revenue every single day. But how effective are Youtube ads for your business? Find out here.

How Effective Are YouTube Ads?

YouTube ads are 84% more likely to receive viewers' attention than TV ads, making them an effective tool for marketers far and wide. Learn more about what makes them effective, and how you can leverage them to promote your brand, in this article.
Facebook video content has the highest ROI of all social platforms. Find out how to create Facebook ads that convert with our expert guide.

How to Create Facebook Ads That Convert

Facebook is the most popular (75%) social channel for marketers to post videos — and for good reason. Facebook ads help to raise awareness, engage your audience, and build trust with potential customers. Find out how to create Facebook ads that convert with our expert guide.
From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or for eCommerce brands?

Facebook Shops: The Outlook for eCommerce

From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?
Discover the 4 best ways to encourage user generated content on social media. 1. determine the best platform

How To Encourage User Generated Content

User-generated content is content that has been created by users of a brand and is one of the best ways for brands to boost their marketing and brand perception (for free!). Learn how to encourage user generated content here!
Learn how to create an ad on YouTube with our simple guide: 1. Create your ad 2. Set up your advertising campaign

How To Create An Ad On YouTube

With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide!
Are you curious to discover how to increase engagement on Facebook ads? Find out some key tips on how to increase your Facebook ad engagement here.

How To Increase Engagement On Facebook Ads

The ways in which you can increase engagement on Facebook ads.
Run and perfect your TikTok Ad Campaign with our expert guide. Increase your engagement rate and other key metrics.

How to Run a TikTok Ad Campaign

With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world. Learn how you to run an ad campaign on the well-loved platform and achieve excellent results with this guide.
Ever been curious to know how to measure your ad performance? Check out how to measure ad performance here.

How To Measure Ad Performance

Are you eager to gain insights on how to measure your ad performance as a business? Find out all you need to know on measuring ad performance here.
Discover how to use YouTube for your small business here: 1. set up a YouTube account 2. understand your audience

How to Use YouTube For Your Small Business

With 1.7 billion unique visitors each month, YouTube is a crucial marketing tool for any business wanting to boost website traffic, improve brand awareness and reach new customers. Learn how to use YouTube for your small business here.
The impact of COVID-19 is being felt far and wide. With millions of people facing economic turmoil, and feeling anxious and hopeless about the future - how is this effecting creatives and the industry as a whole?

Mental Health in the Creative Industry

The impact of COVID-19 is being felt far and wide. With millions of people facing economic turmoil, and feeling anxious and hopeless about the future - how is this effecting creatives and the industry as a whole?
Are you interested to discover whether advertising on TikTok is worth it for your small business? Find out everything on whether advertising on TikTok is right for your business here.

Is Advertising On TikTok Worth It For Small Businesses?

An insight into whether advertising on TikTok is worth it for small businesses.
We've compiled our top 5 successful TikTok ads that are crushing the ad game. Get inspiration and level up your ads.

5 Successful TikTok Ads That Are Crushing The Ad Game

Need inspiration for your TikTok ad campaign? Here's five TikTok ads that we think are crushing the ad game at the moment.
All the latest on what the iOs 16 update looks like, and how it will impact advertisers.

iOs 16 Update: What Is It & How Will It Affect Advertisers?

On June 6th, during their WWDC event in Cupertino, California, Apple announced its upcoming iPhone iOS 16 update. Learn more here, including whether it will impact advertisers.
The food and drink industry is highly visual. Discover how to utilise TikTok for your food and drink business here.

How To Utilise TikTok For Your Food & Drink Business

The food and drink industry is highly visual, and food businesses have turned to TikTok – as an extremely popular video-sharing app - to get taste buds tingling. Learn how to utilise TikTok for your food and drink business here.
With a potential reach of 1.9 million users, businesses are keen to step up their Facebook video ads. Learn more here.

The Benefits of Facebook Video Ads

With mobile video consumption increasing by 100% every year, and the potential reach of Facebook ads at a huge 1.9 million users, it is no surprise that more and more businesses are keen to start - or step up - their Facebook video ads. Learn more about the benefits of Facebook video ads here.
Take a look at the 3 best social media Christmas campaigns here.

The Best Social Media Christmas Campaigns

Strong Social media campaigns are crucial for businesses marketing strategy at Christmas. Here we have compiled a list of the best (and most successful) social media Christmas campaigns to help inspire you this festive season.
Are you interested in learning the benefits of Instagram ads? Read our article to discover some key benefits associated with Instagram ads.

The Benefits Of Instagram Ads

Are you thinking about investing in Instagram ads for your business? Here's an insight into the benefits of using Instagram ads for business.
Looking for inspiration for your next TikTok ad? Find creative ideas and high conversion techniques here.

The Best TikTok Ads

There is no denying it, TikTok has become one of the most successful marketing avenues for B2C brands. We love TikTok ads, and we truly believe in their power to sell, so we wanted to share our picks for some of the best TikTok ads all time.
TikTok is officially the best app for driving consumer spending. Discover how to make good TikTok videos for your business.

The Guide to Making Good TikTok Videos for Business

TikTok is officially the number one app for driving consumer spending. Discover how to make good TikTok videos with this simple guide.
Are you interested in learning about the benefits of remarketing with Facebook ads? Find out all you need to know in our article below.

The Benefits Of Remarketing With Facebook Ads

Have you ever been interested in trying a remarketing campaign for your ads on Facebook? Discover the benefits associated with remarketing with Facebook ads here.
Are you interested in discovering TikTok trends for 2023? Find upcoming trends here.

TikTok Advertising Trends For 2023

Are you looking for TikTok trends to follow in 2023? Find a closer look at TikTok advertising trends for 2023 here.
Are you curious to discover how to increase engagement on your Instagram ads? Learn key information about increasing engagement here.

Tips To Increase Engagement On Instagram Ads

Interested to learn how to increase engagement on Instagram ads? Take a closer look at tips on how to increase engagement on Instagram ads.
Discover what a native ad is, the different types, how they differ to display ads and examples of native ads here.

What Is A Native Ad?

Native ads are paid adverts that match the visual appearance and function of the media platform in which they appear. Unlike display ads, they don’t really look like ads. Instead, they just look like part of the page. Learn more about native ads and the types of native ads here.
We are living through a time where around 2.6 billion people globally are under some form of lockdown - that’s around one-third of the human population. With quarantine measures comes a change in the way we live our lives and interact with brands, marking the arisal of a new form of consumer: the quarantined consumer.

Understanding the Quarantined Consumer

We are living through a time where around 2.6 billion people globally are under some form of lockdown. With quarantine measures comes a change in the way we live our lives and interact with brands, marking the arisal of a new form of consumer: the quarantined consumer.
If you're wondering what iOS 14 is and its effects on Google and Facebook ad performance, check out this blog.

What Is iOS 14?

iOS 14 is Apple’s latest operating system for iPhones. The update has introduced new privacy features across the system, but what has this meant for advertisers across digital platforms? In this blog, we find out!
Find out more about how you can increase your engagement, conversions and more with TikTok for Advertising.

Why Use TikTok for Advertising?

As of January 2022, TikTok has over one billion active monthly users. If there was ever a time to use the platform to promote your business, it would be now! Find out more about the benefits of using TikTok for advertising here
To ensure your TikTok ads are a worthwhile investment, you need to know what performs best. Find out here.

What Type of TikTok Ads Perform Best?

It has become a near essential for brands to consider TikTok for their marketing campaigns, but how can they ensure it's a worthwhile investment? The answer lies in knowing what TikTok ads perform best. Find out more here.
We break down the pros & cons of YouTube and TikTok ads. Decide which platform is best for your ad campaign.

YouTube vs TikTok Ads: Which Should I Choose?

Both YouTube and TikTok are viable options for an effective ad campaign, so the decision comes down to what one is best for your brand. Make an informed decision with the help of our guide.
Are you curious to learn which ads perform best on Facebook? Learn key information on which ads perform well here.

What Type Of Ads Perform The Best On Facebook

Are you curious about what type of ads perform the best on Facebook? Take a closer look at the types of ads that perform well on Facebook.
Are you curious to learn some of the best practices for creating TikTok ads? Learn of TikTok ad creative best practices here.

TikTok Ad Creative Best Practices

A deep-dive into a few TikTok ad creative best practices.
Are you curious to know whether to advertise on Instagram or Facebook? Discover more here.

Instagram Vs Facebook Advertising: Which Is Better?

A closer look into Instagram and Facebook as advertising platforms.

5 Tips for Creating Engaging YouTube Ads

YouTube is a powerful marketing tool for any business. Discover 5 top tips for creating engaging YouTube ads, here

Why Are My Facebook Ads Not Performing?

Are you wondering why your Facebook ads are not performing? Discover the possible reasons why this may be, here.
Are you curious to learn whether Reddit ads are worth it? Gain a deeper understanding here.

Are Reddit Ads Worth It?

A closer look into whether Reddit ads are worth it for your business.

How To Create Engaging TikTok Videos for Your Business

Ever wondered how to create engaging TikTok videos for your business? Discover everything you need to know here.

How to Increase TikTok Ads Conversion Rate

Discover the average TikTok ads conersion rate and find out how to increase your conversion rate with this guide.
Are you curious to learn 5 of the best practices for YouTube ads? Find out more here.

5 Best Practices For YouTube Ads

An insight into 5 of the best practices for YouTube ads.
Ever wondered whether Instagram or TikTok is better for your business? Find out everything you need to know here.

Is Instagram or TikTok Better for My Business?

Ever wondered whether Instagram or TikTok is better for your business? Find out everything you need to know here.
Are you curious to learn why your Instagram ads are not performing? Find out here.

5 Reasons Your Instagram Ads Are Not Performing 

A closer look at 5 potential reasons why your Instagram ads are not performing.
Discover everything you need to know about snapchat ads here, including what they are and whether they're worth it.

Are Snapchat Ads Worth It?

Discover everything you need to know about snapchat ads here, including what they are and whether they're worth it.
Are you curious to learn why you should be using YouTube for advertising? Find out more here.

Why Use YouTube For Advertising?

An insight into why you should be using YouTube for advertising.
Use this guide to how Snapchat Ads work and start growing your business using this unique ad platform.

How Do Snapchat Ads Work? - The Guide

Use this guide to how Snapchat Ads work and start growing your business using this unique ad platform.
Are you interested to learn whether Pinterest ads are effective? Find out here.

Are Pinterest Ads Effective?

A closer look at whether Pinterest ads are effective.
Ever wondered what Twitter ads are and how they work? Discover everything you need to know here.

What Are Twitter Ads & How Do They Work?

Ever wondered what Twitter ads are? Discover everything you need to know, including their benefits, here.
As one of the most popular social platforms in the world, our 5-step guide details how to advertise on Reddit.

How To Advertise On Reddit

With over ‘430 million monthly active users’, Reddit represents a lot of untapped potential for advertisers. Here is our 5-step guide on how to advertise on the giant social platform Reddit.
Wondering how to create a Twitter Ad Campaign? Here is our easy step-by-step guide to help you create one in no time.

How to Create a Twitter Ad Campaign

Wondering how to create a Twitter Ad Campaign? Here is our easy step-by-step guide to help you create one in no time.
As the 12th most popular platform, Snapchat's scale is clear. Read our guide for the best practices for Snapchat ads.

5 Best Practices For Snapchat Ads

Our guide details the best practices for creating Snapchat ads, so you can get the most out of your ad creative.
We've distilled our best techniques into five tips for a good social media ad. Start increasing your conversions with this guide.

What Makes A Good Social Media Ad?

We've distilled our best techniques into five tips for a good social media ad. Start increasing your conversions with this guide.
Are your ads not getting the clicks you hoped for? Discover how to improve your ad click through rate here.

How to Improve Your Ad Click Through Rate

Are your ads not getting the clicks you hoped for? Discover how to improve your ad click through rate here.
From creating video ads to utilising the description, our guide covers the best practices for creating Pinterest ads.

5 Best Practices For Creating Pinterest Ads

An insight into the 5 best practices for creating Pinterest ads.
Having a strong ROI is very important in marketing. Discover 5 ways to improve your marketing ROI here.

How To Improve Marketing ROI

Having a strong ROI is very important in marketing. Discover 5 ways to improve your marketing ROI here.
Discover five benefits of paid social media advertising and how it can help your business.

5 Benefits Of Paid Social Media Advertising

Discover five benefits of paid social media advertising and how it can help your business.
Not knowing how to start advertising on socials is tricky. Our guide covers the best practices for social media ads.

Social Media Advertising Best Practices

From setting measurable goals to making use of video ads, we discuss some of the best practices for social media advertising.
Discover the best social media adverts of 2023 so far here, as well as additional information about social ads.

Best Social Media Adverts of 2023

Discover the best social media adverts of 2023 so far here, as well as additional information about social ads.
Ad testing is a great way to test the effectiveness of a new ad. Read our guide on ad testing and paid media, here.

Ad Testing: The Ultimate Guide To Getting the Most out of Paid Media

Ad testing is a great way to test the effectiveness of a new ad. Read our guide on ad testing and paid media, here.
Social media advertising has seen a meteoric rise, with our guide covering why you should advertise on social media.

Why Should You Advertise On Social Media?

A closer look into why you should advertise on social media as a business.
Find out what conversions are in social media. Discover 8 conversion metrics that you could be using to increase sales.

What Are Conversions in Social Media?

Find out what conversions are in social media. Discover 8 conversion metrics that you could be using to increase sales.
Brands must keep up with trends to stay relevant. Our guide covers ecommerce trends to look out for in 2023.

Ecommerce Trends In 2023

A closer look at some of the most popular ecommerce trends in 2023.
There are a number of video ad services you need in order to create a successful video ad campaign. Find them here.

What Video Ad Services Do You Need

There are a number of video ad services you need in order to create a successful video ad campaign. Find them here.
Conversions are harder to achieve than clicks. Our guide covers how bettering your ad creative can help the process.

Turning Clicks Into Conversions With Ad Creative

An insight into how you can turn clicks into conversions with your ad creative.
It can be difficult to know where to start with paid social creative. Our guide covers the best practices to follow.

Paid Social Creative: Where To Start

A comprehensive guide into where to start, as well as the best practices to follow, when it comes to your paid social creative.
Find out the 10 characteristics that go into making a top creative digital advertising agency.

What Makes A Top Digital Advertising Agency?

Find out the 10 characteristics that go into making a top creative digital advertising agency.
From investing in your ad creative to using analytics, our guide covers tips for scaling your DTC brand.

Tips For Scaling Your DTC Brand

Scaling a DTC brand isn't easy. Our guide covers some key tips for scaling your DTC brand, as well as some challenges business owners might face.
Digital marketing is key to businesses success. Discover the top 5 digital advertising agencies in the UK, here.

The Top 5 Digital Advertising Agencies In The UK

Digital marketing is key to businesses success. Discover the top 5 digital advertising agencies in the UK, here.
Aura Ads are honoured to be finalists for a Drum Award! Learn about our entry & the event here.

We're Finalists For A Drum Award

We're finalists for a Drum Award! Read our entry, along with details of The Drum Awards Festival 2023 here.

Ready to scale your DTC business?

With up to 70% of campaign performance rooted in ad creative, we believe in the power of a creative-led growth strategy for your digital channels.