Social media advertising presents a huge opportunity to not only reach more of the right consumers, but do so at a low cost. Yet, for a social media advertising campaign to be effective, you must know your landscape.
Christmas is fast approaching and it's now time to start thinking about your social media campaigns for the festive season! To help you, we have compiled a list of our top 4 campaign ideas that are guaranteed to help raise your brand awareness and generate more leads this Christmas.
There’s no denying that Facebook is one of the most effective online advertising platforms available and can play a significant role in a business’ overall marketing strategy. Yet many people still struggle to achieve results. Find out our top 4 Facebook ad mistakes to avoid here.
As a video creative agency, we understand that the world of online videos can be pretty daunting, but we also know that the benefits of video marketing are endless, and we want to help you get there! Here we go through our top tips for creating a successful video marketing campaign.
YouTube ads are 84% more likely to receive viewers' attention than TV ads, making them an effective tool for marketers far and wide. Learn more about what makes them effective, and how you can leverage them to promote your brand, in this article.
Facebook is the most popular (75%) social channel for marketers to post videos — and for good reason. Facebook ads help to raise awareness, engage your audience, and build trust with potential customers. Find out how to create Facebook ads that convert with our expert guide.
From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?
User-generated content is content that has been created by users of a brand and is one of the best ways for brands to boost their marketing and brand perception (for free!). Learn how to encourage user generated content here!
With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide!
With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world. Learn how you to run an ad campaign on the well-loved platform and achieve excellent results with this guide.
With 1.7 billion unique visitors each month, YouTube is a crucial marketing tool for any business wanting to boost website traffic, improve brand awareness and reach new customers. Learn how to use YouTube for your small business here.
The impact of COVID-19 is being felt far and wide. With millions of people facing economic turmoil, and feeling anxious and hopeless about the future - how is this effecting creatives and the industry as a whole?
The food and drink industry is highly visual, and food businesses have turned to TikTok – as an extremely popular video-sharing app - to get taste buds tingling. Learn how to utilise TikTok for your food and drink business here.
With mobile video consumption increasing by 100% every year, and the potential reach of Facebook ads at a huge 1.9 million users, it is no surprise that more and more businesses are keen to start - or step up - their Facebook video ads. Learn more about the benefits of Facebook video ads here.
Strong Social media campaigns are crucial for businesses marketing strategy at Christmas. Here we have compiled a list of the best (and most successful) social media Christmas campaigns to help inspire you this festive season.
There is no denying it, TikTok has become one of the most successful marketing avenues for B2C brands. We love TikTok ads, and we truly believe in their power to sell, so we wanted to share our picks for some of the best TikTok ads all time.
Native ads are paid adverts that match the visual appearance and function of the media platform in which they appear. Unlike display ads, they don’t really look like ads. Instead, they just look like part of the page. Learn more about native ads and the types of native ads here.
We are living through a time where around 2.6 billion people globally are under some form of lockdown. With quarantine measures comes a change in the way we live our lives and interact with brands, marking the arisal of a new form of consumer: the quarantined consumer.
iOS 14 is Apple’s latest operating system for iPhones. The update has introduced new privacy features across the system, but what has this meant for advertisers across digital platforms? In this blog, we find out!
As of January 2022, TikTok has over one billion active monthly users. If there was ever a time to use the platform to promote your business, it would be now! Find out more about the benefits of using TikTok for advertising here
It has become a near essential for brands to consider TikTok for their marketing campaigns, but how can they ensure it's a worthwhile investment? The answer lies in knowing what TikTok ads perform best. Find out more here.