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Social media marketing blog
Tips, tricks and articles to push your social media advertising forward.

We're Finalists For A Drum Award
We're finalists for a Drum Award! Read our entry, along with details of The Drum Awards Festival 2023 here.
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Are Social Media Ads Effective?
Social media advertising presents a huge opportunity to not only reach more of the right consumers, but do so at a low cost. Yet, for a social media advertising campaign to be effective, you must know your landscape.

Christmas Campaign Ideas For Social Media
Christmas is fast approaching and it's now time to start thinking about your social media campaigns for the festive season! To help you, we have compiled a list of our top 4 campaign ideas that are guaranteed to help raise your brand awareness and generate more leads this Christmas.

4 Instagram Ad Tips For Businesses
As billions of people have the Instagram app on their smart phones and other devices, more and more businesses are choosing to invest in these social media ads.

4 Facebook Ad Creative Best Practices
As of July 2022, Facebook’s global advertising audience is 2.168 billion. Here you'll find the best ad creative practices to get through to your audience on Facebook Ads.

Aura Ads: Moving in to 2021
Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...
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Facebook Ad Mistakes To Avoid
There’s no denying that Facebook is one of the most effective online advertising platforms available and can play a significant role in a business’ overall marketing strategy. Yet many people still struggle to achieve results. Find out our top 4 Facebook ad mistakes to avoid here.

How Brands Can Use TikTok for Marketing
There is huge potential for brands to increase their engagement and sales through TikTok. We break down the top five ways that marketers can leverage the platform for their marketing campaigns here.

How To Create A Video Marketing Campaign
As a video creative agency, we understand that the world of online videos can be pretty daunting, but we also know that the benefits of video marketing are endless, and we want to help you get there! Here we go through our top tips for creating a successful video marketing campaign.

How Effective Are YouTube Ads?
YouTube ads are 84% more likely to receive viewers' attention than TV ads, making them an effective tool for marketers far and wide. Learn more about what makes them effective, and how you can leverage them to promote your brand, in this article.

How to Create Facebook Ads That Convert
Facebook is the most popular (75%) social channel for marketers to post videos — and for good reason. Facebook ads help to raise awareness, engage your audience, and build trust with potential customers. Find out how to create Facebook ads that convert with our expert guide.

Facebook Shops: The Outlook for eCommerce
From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?
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How To Encourage User Generated Content
User-generated content is content that has been created by users of a brand and is one of the best ways for brands to boost their marketing and brand perception (for free!). Learn how to encourage user generated content here!
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How To Create An Ad On YouTube
With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide!
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How To Increase Engagement On Facebook Ads
The ways in which you can increase engagement on Facebook ads.

How to Run a TikTok Ad Campaign
With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world. Learn how you to run an ad campaign on the well-loved platform and achieve excellent results with this guide.
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How To Measure Ad Performance
Are you eager to gain insights on how to measure your ad performance as a business? Find out all you need to know on measuring ad performance here.
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How to Use YouTube For Your Small Business
With 1.7 billion unique visitors each month, YouTube is a crucial marketing tool for any business wanting to boost website traffic, improve brand awareness and reach new customers. Learn how to use YouTube for your small business here.

Mental Health in the Creative Industry
The impact of COVID-19 is being felt far and wide. With millions of people facing economic turmoil, and feeling anxious and hopeless about the future - how is this effecting creatives and the industry as a whole?
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Is Advertising On TikTok Worth It For Small Businesses?
An insight into whether advertising on TikTok is worth it for small businesses.
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5 Successful TikTok Ads That Are Crushing The Ad Game
Need inspiration for your TikTok ad campaign? Here's five TikTok ads that we think are crushing the ad game at the moment.

iOs 16 Update: What Is It & How Will It Affect Advertisers?
On June 6th, during their WWDC event in Cupertino, California, Apple announced its upcoming iPhone iOS 16 update. Learn more here, including whether it will impact advertisers.
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How To Utilise TikTok For Your Food & Drink Business
The food and drink industry is highly visual, and food businesses have turned to TikTok – as an extremely popular video-sharing app - to get taste buds tingling. Learn how to utilise TikTok for your food and drink business here.

The Benefits of Facebook Video Ads
With mobile video consumption increasing by 100% every year, and the potential reach of Facebook ads at a huge 1.9 million users, it is no surprise that more and more businesses are keen to start - or step up - their Facebook video ads. Learn more about the benefits of Facebook video ads here.

The Best Social Media Christmas Campaigns
Strong Social media campaigns are crucial for businesses marketing strategy at Christmas. Here we have compiled a list of the best (and most successful) social media Christmas campaigns to help inspire you this festive season.
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The Benefits Of Instagram Ads
Are you thinking about investing in Instagram ads for your business? Here's an insight into the benefits of using Instagram ads for business.

The Best TikTok Ads
There is no denying it, TikTok has become one of the most successful marketing avenues for B2C brands. We love TikTok ads, and we truly believe in their power to sell, so we wanted to share our picks for some of the best TikTok ads all time.

The Guide to Making Good TikTok Videos for Business
TikTok is officially the number one app for driving consumer spending. Discover how to make good TikTok videos with this simple guide.
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The Benefits Of Remarketing With Facebook Ads
Have you ever been interested in trying a remarketing campaign for your ads on Facebook? Discover the benefits associated with remarketing with Facebook ads here.

TikTok Advertising Trends For 2023
Are you looking for TikTok trends to follow in 2023? Find a closer look at TikTok advertising trends for 2023 here.
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Tips To Increase Engagement On Instagram Ads
Interested to learn how to increase engagement on Instagram ads? Take a closer look at tips on how to increase engagement on Instagram ads.

What Is A Native Ad?
Native ads are paid adverts that match the visual appearance and function of the media platform in which they appear. Unlike display ads, they don’t really look like ads. Instead, they just look like part of the page. Learn more about native ads and the types of native ads here.

Understanding the Quarantined Consumer
We are living through a time where around 2.6 billion people globally are under some form of lockdown. With quarantine measures comes a change in the way we live our lives and interact with brands, marking the arisal of a new form of consumer: the quarantined consumer.

What Is iOS 14?
iOS 14 is Apple’s latest operating system for iPhones. The update has introduced new privacy features across the system, but what has this meant for advertisers across digital platforms? In this blog, we find out!

Why Use TikTok for Advertising?
As of January 2022, TikTok has over one billion active monthly users. If there was ever a time to use the platform to promote your business, it would be now! Find out more about the benefits of using TikTok for advertising here

What Type of TikTok Ads Perform Best?
It has become a near essential for brands to consider TikTok for their marketing campaigns, but how can they ensure it's a worthwhile investment? The answer lies in knowing what TikTok ads perform best. Find out more here.

YouTube vs TikTok Ads: Which Should I Choose?
Both YouTube and TikTok are viable options for an effective ad campaign, so the decision comes down to what one is best for your brand. Make an informed decision with the help of our guide.

What Type Of Ads Perform The Best On Facebook
Are you curious about what type of ads perform the best on Facebook? Take a closer look at the types of ads that perform well on Facebook.
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Instagram Vs Facebook Advertising: Which Is Better?
A closer look into Instagram and Facebook as advertising platforms.

5 Tips for Creating Engaging YouTube Ads
YouTube is a powerful marketing tool for any business. Discover 5 top tips for creating engaging YouTube ads, here
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Why Are My Facebook Ads Not Performing?
Are you wondering why your Facebook ads are not performing? Discover the possible reasons why this may be, here.
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How To Create Engaging TikTok Videos for Your Business
Ever wondered how to create engaging TikTok videos for your business? Discover everything you need to know here.

How to Increase TikTok Ads Conversion Rate
Discover the average TikTok ads conersion rate and find out how to increase your conversion rate with this guide.

Is Instagram or TikTok Better for My Business?
Ever wondered whether Instagram or TikTok is better for your business? Find out everything you need to know here.

5 Reasons Your Instagram Ads Are Not Performing
A closer look at 5 potential reasons why your Instagram ads are not performing.

Are Snapchat Ads Worth It?
Discover everything you need to know about snapchat ads here, including what they are and whether they're worth it.

How Do Snapchat Ads Work? - The Guide
Use this guide to how Snapchat Ads work and start growing your business using this unique ad platform.
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What Are Twitter Ads & How Do They Work?
Ever wondered what Twitter ads are? Discover everything you need to know, including their benefits, here.

How To Advertise On Reddit
With over ‘430 million monthly active users’, Reddit represents a lot of untapped potential for advertisers. Here is our 5-step guide on how to advertise on the giant social platform Reddit.

How to Create a Twitter Ad Campaign
Wondering how to create a Twitter Ad Campaign? Here is our easy step-by-step guide to help you create one in no time.
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5 Best Practices For Snapchat Ads
Our guide details the best practices for creating Snapchat ads, so you can get the most out of your ad creative.

What Makes A Good Social Media Ad?
We've distilled our best techniques into five tips for a good social media ad. Start increasing your conversions with this guide.
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How to Improve Your Ad Click Through Rate
Are your ads not getting the clicks you hoped for? Discover how to improve your ad click through rate here.
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5 Best Practices For Creating Pinterest Ads
An insight into the 5 best practices for creating Pinterest ads.

How To Improve Marketing ROI
Having a strong ROI is very important in marketing. Discover 5 ways to improve your marketing ROI here.
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5 Benefits Of Paid Social Media Advertising
Discover five benefits of paid social media advertising and how it can help your business.

Social Media Advertising Best Practices
From setting measurable goals to making use of video ads, we discuss some of the best practices for social media advertising.

Best Social Media Adverts of 2023
Discover the best social media adverts of 2023 so far here, as well as additional information about social ads.

Ad Testing: The Ultimate Guide To Getting the Most out of Paid Media
Ad testing is a great way to test the effectiveness of a new ad. Read our guide on ad testing and paid media, here.

Why Should You Advertise On Social Media?
A closer look into why you should advertise on social media as a business.
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What Are Conversions in Social Media?
Find out what conversions are in social media. Discover 8 conversion metrics that you could be using to increase sales.

What Video Ad Services Do You Need
There are a number of video ad services you need in order to create a successful video ad campaign. Find them here.

Turning Clicks Into Conversions With Ad Creative
An insight into how you can turn clicks into conversions with your ad creative.

Paid Social Creative: Where To Start
A comprehensive guide into where to start, as well as the best practices to follow, when it comes to your paid social creative.

What Makes A Top Digital Advertising Agency?
Find out the 10 characteristics that go into making a top creative digital advertising agency.

Tips For Scaling Your DTC Brand
Scaling a DTC brand isn't easy. Our guide covers some key tips for scaling your DTC brand, as well as some challenges business owners might face.

The Top 5 Digital Advertising Agencies In The UK
Digital marketing is key to businesses success. Discover the top 5 digital advertising agencies in the UK, here.

We're Finalists For A Drum Award
We're finalists for a Drum Award! Read our entry, along with details of The Drum Awards Festival 2023 here.