To gain a better understanding of your audience means to analyse your audience’s engagement with your previous ads to determine what has resonated with them in the past.
For instance, perhaps your target audience interacts more with an ad when there’s a promotional offer up for grabs. Whatever the link is, it’s your job to determine what engages your audience to get the most out of your ad spend.
The more you let your audience guide you, the more trust and engagement you will garner from your target audience with future ad campaigns.
2. Engaging With Your Followers
Next, to increase engagement on your ads, you will want to engage with your followers.
Engaging with your followers as a business, then, is not only a great way to build a connection with your followers, but also helps to build brand authority.
As such, when a customer can engage with you on your Instagram page, you’re humanising your business whilst also prioritising their needs, providing you with future opportunities to build brand loyalty and increase conversions.
3. Prioritising Video Ads
Next, to increase engagement on your Instagram ads you should be prioritising video ads.
High quality and engaging ads get people talking, helping to promote brand awareness.
If you’re stuck for inspiration, then hiring a professional video production company to create your ad campaign is a good place to start. At Aura Ads, we create scroll-stopping ads for a range of eCommerce businesses.
If you’re interested in creating a high quality ad, be sure to get in touch with a friendly member of our team today.
4. Establishing The Best Time To Post On Instagram
Last, but by no means least, you should establish the best time to post on Instagram.
The peak time is the time that most of your followers are active. In short, posting your Instagram ad on your page during Instagram peak times is key to increasing the engagement on your ads, as well as your Instagram posts as a business.
That said, your business’ peak time can differ. As such, you can use Instagram Insights to your advantage in order to gain a better understanding of your business’ target audience and when is the best time to post an ad to boost ad performance.
Hopefully this article has given you a better idea of how to increase engagement on your Instagram ads as a business.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis.or more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
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