Why Use YouTube For Advertising?

If you’re looking to broaden your advertising campaigns as a business, you might be interested in creating YouTube ads.

Founded in 2005, in 2023, YouTube remains one of the most popular platforms in the entire world.

In short, you should be using YouTube for advertising because ‘YouTube sees approximately 122 million users per day’, highlighting the vast reach the platform has.

For a more detailed look at why YouTube is so popular among advertisers, our guide details the numerous reasons why you should be using YouTube for advertising. 

These reasons include:

1. YouTube reaches a wider audience 
2. There are numerous ways to target your audience
3. You can easily manage your ads through Google Ads
4. The platform is used for educational and entertainment purposes
5. There are numerous types of ad campaigns you can use 

1. YouTube Reaches A Wider Audience 

One of the biggest reasons why you should use YouTube for advertising is that as a platform, it reaches a wider audience. 

This comes down to the fact that the percentage of people using YouTube is evenly spread across a range of age groups. The data shows that ‘77% of 15-25-year-olds, 77% of 26-35-year-olds, 73% of 36-45 years, and 70% of 46-55-year-olds’ are all using YouTube, emphasising how popular of a platform it is for a range of audiences.

This highlights that there’s truly for something everyone on the platform, emphasising the potential reach you could have by advertising on YouTube. 

To find out whether your audience is on YouTube, there are numerous keyword research tools you can use on YouTube, or you can look for other channels or influencers within your industry.

2. There Are Numerous Ways To Target Your Audience

Another reason why you should be using YouTube ads is that there are numerous ways to target your audience. 

A few ways to target your audience include using keywords, as well as affinity and in-market audiences by Google.

Keywords work in the same way they do on Google search, as when someone types in a keyword you’re ranking for they’ll be shown your ad.

On the other hand, affinity audiences allow you to reach audiences on their interests, while in-market audiences allow you to reach people ‘based on their recent purchase intent’.

By using one or a combination of methods, then, you can create a relevant target audience for your advertisements on YouTube to ensure your ads receive maximum engagement.

3. You Can Easily Manage Your Ads Through Google Ads 

Another reason why you should be using YouTube for advertising is that you can easily manage your ads through Google Ads.

Google acquired YouTube the year after its inception, making it incredibly simple to create an ad on YouTube and manage it through the Google Ads app or website.

You can also easily monitor your ad performance, allowing you to make the necessary changes if you’re not reaching the right audience.

By being able to easily manage your ads, then, you can ensure that your ads are achieving the best results to get the most out of your advertising spend. 

4. The Platform Is Used For Educational & Entertainment Purposes

Another reason why you should be using YouTube for advertising is that the platform is used for educational and entertainment purposes.

Bearing this in mind, users are already in a different mindset than when compared to Facebook, for example. 

Instead of scrolling mindlessly through their social media feeds, when using YouTube, they’re looking to learn or to be entertained.

By harnessing the power of YouTube by advertising on the platform, you’re not only targeting a more engaged audience but are also more likely to generate brand awareness.

5. There Are Numerous Types Of Ad Campaigns You Can Use 

Lastly, there are numerous types of ad campaigns you can use when advertising on YouTube, making them suitable for a range of businesses with varying goals.

A few of these ad campaigns include:

1. Bumper ads - Bumper ads are typically no longer than 6 seconds long and cannot be skipped by the viewer. 
2. Skippable in-stream ads - Skippable in-stream ads are ads that run before, during, or after a video starts that give the viewer the option to skip.
3. Non-skippable in-stream ads - Non-skippable in-stream ads are around 15 seconds or less and are designed to convey an entire message to the viewer.

As such, there are several types of ad campaigns that all serve different purposes and are designed to engage with your audience differently.

Which ad campaigns you choose will depend on your goals. For instance, in-stream ads are often seen as more effective for driving conversions. 

That said, they can be monitored closely to help you measure your ad performance and can easily be adjusted to meet your specific goals as a business.

We hope that this article has given you a better understanding of why you should be using YouTube for advertising. 

We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

‍