You can also easily monitor your ad performance, allowing you to make the necessary changes if you’re not reaching the right audience.
By being able to easily manage your ads, then, you can ensure that your ads are achieving the best results to get the most out of your advertising spend.
4. The Platform Is Used For Educational & Entertainment Purposes
Another reason why you should be using YouTube for advertising is that the platform is used for educational and entertainment purposes.
Bearing this in mind, users are already in a different mindset than when compared to Facebook, for example.
Instead of scrolling mindlessly through their social media feeds, when using YouTube, they’re looking to learn or to be entertained.
By harnessing the power of YouTube by advertising on the platform, you’re not only targeting a more engaged audience but are also more likely to generate brand awareness.
5. There Are Numerous Types Of Ad Campaigns You Can Use
Lastly, there are numerous types of ad campaigns you can use when advertising on YouTube, making them suitable for a range of businesses with varying goals.
A few of these ad campaigns include:
Bumper ads - Bumper ads are typically no longer than 6 seconds long and cannot be skipped by the viewer.
Skippable in-stream ads - Skippable in-stream ads are ads that run before, during, or after a video starts that give the viewer the option to skip.
Non-skippable in-stream ads - Non-skippable in-stream ads are around 15 seconds or less and are designed to convey an entire message to the viewer.
As such, there are several types of ad campaigns that all serve different purposes and are designed to engage with your audience differently.
Which ad campaigns you choose will depend on your goals. For instance, in-stream ads are often seen as more effective for driving conversions.
That said, they can be monitored closely to help you measure your ad performance and can easily be adjusted to meet your specific goals as a business.
We hope that this article has given you a better understanding of why you should be using YouTube for advertising.
We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.