Why Use TikTok for Advertising?

The simple answer is that TikTok sells! Despite the fact that TikTok did not feature paid advertising until 2019, it has become one of the most successful marketing avenues for B2C brands. With a huge audience, high engagement rates and room for authentic expression, find out how TikTok for Advertising can help grow your business. ‍

1. It was the most downloaded app in 2021.

The top app for downloads in Q2 of 2021 was TikTok. This comes after news that TikTok exceeded 2.5 billion total downloads and has over 1 billion active users every month, making it the seventh most-used social network (just behind social giants Facebook, YouTube and Instagram). And there’s no sign of this slowing down. 

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Of these billions, the average TikTok user spends more than half an hour a day on the platform; hyper-engaged users at their finest.

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“TikTok” and “Tik Tok” are also the third most common search query on YouTube, suggesting that its reach extends far beyond its own app. If you watch Instagram Reels, you’ll also know this to be the case. 

Indeed, TikTok has a huge cultural impact, with its “trends” and creative movements now defining much of what we understand to be the mainstream.

2. 1 in 4 users can’t be found on any other platform.

According to TikTok Business, of their billions of users, 1 in 4 can’t be found on any other platform. This means you can target an almost exclusive audience on the app; one that you can literally not get anywhere else. Huge. 

3. Your brand gets maximum visibility and reach.

TikTok's algorithm also allows users to discover new content based on their viewing habits, helping brands to achieve maximum visibility to the people that matter. 

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“The system is doing billions of calculations per second,” A.I. researcher Dinesh Raman told The New Yorker. “It’s data being transmitted at a scale I’ve never seen before.”

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And if you decide to post ads with TikTok for Business, this only becomes more real. TikTok allows you to show your ads to your specific target market. You can use a lookalike or custom audience, or target your ads based on factors like gender, age, location, interests, behaviours and device. 

The best part is that this can, in theory, be done for free instead. Any account (including brands) can “blow up” and get huge engagement and follower numbers from just one, unpromoted video. ‍

‍4. It’s authentic - and brands are trusted as a result. 

When brands join TikTok, they are told to think like marketers and act like creators. As a result, 61% of TikTok users say videos on TikTok are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable.

Brands are also benefiting from TikTok's ability to lift moods; 56% of respondents admitted to feeling more positive about a brand after seeing it on TikTok. Furthermore,

“The 'creative authenticity' that underpins content on TikTok is often transferred to perceptions of advertising on our platform, with ads on TikTok more likely to be seen as 'Creative' and 'Original' than the combined average of ads on social media channels."

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And this generates trust towards brands, with half of TikTok users admitting they trust brands that advertise on the platform.”

5. There is proof of its success. 

Advertising on TikTok has proven to be successful for brands across all markets, countries and ad types. 

Unitaskr’s TikTok ads received 6M impressions, which led to 40K+ app downloads; Veygo experienced a 96% cost-per-quote decrease and 14k new followers; University of Central Lancashire received 36k+ clicks; and Little Moons saw a huge 1300% increase in sales after setting up their TikTok Business account.

These are just a few examples taken from the many that TikTok shares on its website. Whether you want to increase brand awareness, clicks, conversions, downloads, TikTok for Advertising is a path you’ll want to go down. 

And why not do it with some beautiful and bespoke ad creative? 

We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our our website, athow one of our content plans can help your business grow.