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YouTube is the #1 destination for streaming video content, with an incredible 2.3 billion monthly users worldwide and one billion hours of videos watched daily. With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide below!
To begin, you will need to create your high-quality, engaging video ad. If you don’t feel confident creating your own video, you should consider outsourcing your content to a specialised Ecommerce Ad Service like Aura Ads. Through fresh direct response creative, ready to use on all paid social platforms, we have helped to drive growth for some of the world’s leading eCommerce brands.
Wild partnered with Aura Ads to support the release of new products with beautiful direct response video and to help unlock ad spend to further revenue growth. This led to a 20% reduction in CPA, 8:1 return on investment and a 10% conversion rate.
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Now you’re ready to set up your YouTube ad campaign.
Head over to your Google Ads account, click “All campaigns” in the left-hand sidebar, then click the large blue “+” icon to create a new campaign.
You will then be taken to a window where you’ll need to select the campaign type - ‘video’.
Then, you will need to select a single goal that corresponds to what you want your campaign to achieve for your business, for example: leads, website traffic, product and brand consideration & brand awareness and reach.
Now it’s time to configure your campaign by selecting a number of options such as the video name, budget and location.
Choose your name that clearly describes your campaign (for internal use). This will help you to easily identify the campaign when you start running multiple campaigns in Google Ads.
Set the average amount of money you want to spend each day. You can also choose the standard or accelerated delivery method - standard will spread your budget throughout the day, whereas accelerated will show your ads at every available opportunity.
You can also select the country and language you want your ad to appear in.
This step allows you to define who you want to reach by options such as their age, gender, and parental status, etc.
Next, you can refine your ad visibility by selecting where you want your ads to show via target keywords and topics. You can use the “Get keyword ideas” tool to find related keywords to target.
Finally, you need to select your preferred video format.
There are several key types of video ads in which you can invest on YouTube, including: Video Discovery Ads, TrueView In-Stream Ads and Non Skippable In-Stream Ads.
Video discovery YouTube ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
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TrueView ads are the standard YouTube video ad format that plays before someone watches the video they've selected. These ads can be between 12 seconds and 6 minutes in length and give the viewer an option to skip the ad after watching it for five seconds.
Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer clicks on a call-to-action.
Non-skippable ads are short in-stream video ads that play before, during, or after a YouTube video that’s 10 minutes or longer. Viewers don't have the option to skip your ad. With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message.
And there we have it! You have now created your video ad on YouTube!
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about how we can help with your YouTube creative on our website, and book in for a 30 minute chat about how one of our content plans can help your business grow.
With up to 70% of campaign performance rooted in ad creative, we believe in the power of a creative-led growth strategy for your digital channels.
