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YouTube is the #1 destination for streaming video content, with an incredible 2.3 billion monthly users worldwide and one billion hours of videos watched daily. With more than two billion users logging in to YouTube every month, there’s a massive and active market that businesses can tap into through YouTube advertising. And the best part is, creating an ad on YouTube is super easy with the help of our step-by-step guide below!
Head over to your Google Ads account, click “All campaigns” in the left-hand sidebar, then click the large blue “+” icon to create a new campaign.
You will then be taken to a window where you’ll need to select the campaign type - ‘video’.
Then, you will need to select a single goal that corresponds to what you want your campaign to achieve for your business, for example: leads, website traffic, product and brand consideration & brand awareness and reach.
3. Configure Your Campaign
Now it’s time to configure your campaign by selecting a number of options such as the video name, budget and location.
Choose your name that clearly describes your campaign (for internal use). This will help you to easily identify the campaign when you start running multiple campaigns in Google Ads.
Set the average amount of money you want to spend each day. You can also choose the standard or accelerated delivery method - standard will spread your budget throughout the day, whereas accelerated will show your ads at every available opportunity.
You can also select the country and language you want your ad to appear in.
TrueView ads are the standard YouTube video ad format that plays before someone watches the video they've selected. These ads can be between 12 seconds and 6 minutes in length and give the viewer an option to skip the ad after watching it for five seconds.
Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer clicks on a call-to-action.
Non-skippable ads are short in-stream video ads that play before, during, or after a YouTube video that’s 10 minutes or longer. Viewers don't have the option to skip your ad. With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message.
And there we have it! You have now created your video ad on YouTube!