What Type Of Ads Work Best On Facebook?

Facebook ads have become increasingly popular over the last decade, with Facebook seeing one of the highest conversion rates of any advertising platform.

In fact, on average, ‘you can expect a conversion rate of about 9.21% for your Facebook ad’ which is higher than that of Google, highlighting one of the many reasons why so many businesses choose the platform for advertising. 

In short, the answer to this question is that it depends on the business in question. There are various types of Facebook ads, and the flexible nature of the platform means that you can achieve your advertising goals by experimenting with different ads and approaches to see what ads perform best for your business. 

Bearing this in mind, it’s important to mention that this is not a one-size fits all situation, as every brand is unique and has its own goals. This highlights the importance of measuring your ad performance, as what works well for one business might not work for another.

That said, if you don’t know where to get started, the types of ads that can perform well on Facebook include:

1. Video ads

2. Image and slideshow ads

3. Collection ads

4. Carousel ads

1. Video Ads

One of the most effective types of ads is Facebook video ads. 

Facebook video ads give prospective customers a deep-dive view into your product whilst also providing them with a deeper understanding of your business.

The potential video ads represent for brands is highlighted by the fact that ‘79% of people say a video ad has convinced them to buy a product’, emphasising how they can encourage customers to convert.

If you’re unsure about the types of video ads you’d like to produce, hiring a professional video production company is perfect for getting you started. 

At Aura Ads, we allow eCommerce businesses to create high-converting video ads at scale. We create scroll-stopping ads and also tailor your creative to your campaign objectives and business goals.

If you’re interested in our services, schedule a call with a friendly member of our team today. 

2. Image & Slideshow Ads

Next up, we have single-image and slideshow Facebook ads.

Image ads are simple, yet effective, and can be used to boost product awareness as well as increase interest in your business.

Slideshow ads, on the other hand, can showcase multiple images, and are also another highly effective way to show off your product. 

Stand Out With An Immersive Experience

Not only are slideshow ads super simple to create from your phone, but they also have the potential to deliver maximum impact by creating an immersive experience.

They’re also very cost-effective, offering many of the same benefits that a video ad does without the production costs.

3. Collection Ads

The next type of Facebook ad that is known to perform well is collection ads. 

Facebook Collection ads allow businesses to choose a cover image or video in addition to three product images.

To quote Facebook themselves, ‘Collection is an ad format that lets people move from discovery to purchase in a smooth and immersive way’.

As the immersive experience helps them to discover a range of your excellent products, Facebook Collection ads are great for eCommerce businesses that offer many products.  

4. Carousel Ads

Last, but not least, we have Facebook carousel ads, which allow you to include 10 photos and/or videos within a single ad.

Carousel ads present an aesthetic and interactive way to allow customers to swipe through a range of different products that you offer.

The Carousel Conversion Rate

When you consider that carousel ads ‘have 72% higher CTR than single image ads’, the impact they can have is evident.

Every image and video that you choose to include in your carousel ad has its own link that will take potential customers to a landing page, allowing them to find more information on the product as well as details about any promotions you might be offering. 

Not only does this help to condense multiple products into a single ad, but it also provides a highly convenient way to shop as you have the option to add a clickable call-to-action on each slide.

Hopefully this article has provided you with some inspiration for creating your next Facebook ad. However, it’s important to measure the performance of your ads to determine which types of Facebook ads work best for your business. 

About Us

We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. Find out more about our services on our website or, for more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.