In short, the answer to this question is that it depends on the business in question. There are various types of Facebook ads, and the flexible nature of the platform means that you can achieve your advertising goals by experimenting with different ads and approaches to see what ads perform best for your business.
Bearing this in mind, it’s important to mention that this is not a one-size fits all situation, as every brand is unique and has its own goals. This highlights the importance of measuring your ad performance, as what works well for one business might not work for another.
That said, if you don’t know where to get started, the types of ads that can perform well on Facebook include:
Every image and video that you choose to include in your carousel ad has its own link that will take potential customers to a landing page, allowing them to find more information on the product as well as details about any promotions you might be offering.
Not only does this help to condense multiple products into a single ad, but it also provides a highly convenient way to shop as you have the option to add a clickable call-to-action on each slide.
Hopefully this article has provided you with some inspiration for creating your next Facebook ad. However, it’s important to measure the performance of your ads to determine which types of Facebook ads work best for your business.
We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. Find out more about our services on our website or, for more tips and tricks from our experts, head over to our blog page.