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Remarketing, in short, is a form of marketing that involves serving ads to users who have visited a website or web page, but have failed to take the desired action.
Remarketing is a highly popular marketing tool that can be implemented on the various social media platforms you use to advertise, including Facebook. Considering that ‘96% of people who visit a website leave without completing the action you want them to take’, remarketing can significantly help to achieve your goals as a business.
In fact, just one remarketing campaign can lead to an increase in conversion rate by up to 161%. There are many benefits of remarketing with Facebook ads. These benefits include, but are not limited to:
One of the key benefits of remarketing with Facebook ads is that it puts your ad in front of people already interested or that have engaged with your business in some way in the past.
Whether they follow your Facebook page, have visited your website in the past, or have added an item to their cart but failed to check out, remarketing helps you to retarget customers that are already familiar with your brand and ‘re-engage’ them.
As they’ve previously been interested in what you sell, whether it be a service or a product, this increases the chances of your marketing efforts causing them to take the desired action.
This allows you to capitalise on sales you had previously lost through re-engaging customers, which nicely leads to our next point.
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Remarketing with Facebook ads also helps your business to boost conversions. Whilst your website might be generating a lot of traffic, remarketing on Facebook can help to encourage those interested customers to actually convert.
In fact, retargeted visitors are '70% more likely to convert on a website compared to those who aren't targeted for the second time’, emphasising why businesses choose to invest heavily in remarketing campaigns.
While an initial ad might simply introduce a product, a typical remarketing video might be more in depth to re-engage your customer and encourage them to convert.
At Aura Ads, we create scroll-stopping ads that help to boost conversions whilst keeping customer acquisition costs to a minimum. If you’re interested in creating an ad campaign to benefit from remarketing, get in touch today.
Another benefit of remarketing with Facebook ads is that it’s cost effective for your business.
This predominantly comes down to the fact that ‘People who visit a website after having clicked on a remarketing ads are 8 times cheaper to reach per click and more likely to convert’, highlighting how much it’s a worthwhile investment.
Typically speaking, companies spend an average of £0.58 to £1.09 (or $0.66 to $1.23) per click on remarketing efforts, though this can vary.
As such, remarketing allows you to keep your customer acquisition costs low, whilst also helping you to drive sales and grow your company as a result of this.
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Lastly, remarketing with Facebook ads can be beneficial for your business in that it allows you to tailor your ads to target specific people.
Whilst ads can be very general to appeal to a wider audience, remarketing helps you to really hone in and tailor your ads to specific audiences.
Facebook makes it easy to capitalise on this by allowing you to create a Custom Audience. This is an ad targeting feature that allows you to target people based on specific actions, such as people that viewed your product but failed to buy it.
This, in turn, allows you to create ads that are tailored to specific customers and where they are in their buying journey.
Additionally, Facebook analytics can help you to gain a better understanding of how effective your remarketing efforts are, informing what you can keep doing and change later down the line.
In tailoring your ads and monitoring their progress, you maximise the chance of your ad resonating with specific customers and encouraging them to invest in your business and what you stand for.
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We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our our website or, for more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
With up to 70% of campaign performance rooted in ad creative, we believe in the power of a creative-led growth strategy for your digital channels.
