eCommerce Marketing

6 Tips To Increase Engagement On Your Facebook Ads

February 1, 2024
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As advertising platforms become more and more saturated, the need for businesses to continuously look for ways to better their engagement is emphasised. 

When you consider that ‘2.11 billion individuals are potentially reachable through Facebook advertising’, it’s evident why large and small businesses alike choose Facebook as an advertising platform.

That said, if your ads are struggling in terms of engagement rates, you’re likely looking for tips to improve your Facebook ad engagement. 

There are a variety of ways you can increase engagement on your Facebook ads. 

These methods include, but are not limited to:

  1. Research the market 
  2. Always know your target audience 
  3. Make use of call-to-actions
  4. Write informative yet interesting ad copy 
  5. Use captivating images and videos
  6. Analyse your most successful ads 

1.  Research The Market 

The first tip for improving engagement on your Facebook ads is to research the market.

What kind of ads are your competitors creating and how are people responding to them?

Carrying out competitive research of your competitors' ads can significantly help you improve your ad campaigns and ad strategy as a business.

Additionally, finding something that your competitors aren’t doing that you could include in your ads will not only help your business stand out but will also help boost your engagement. 

As a business, it’s important to remain open to adapting your ad creative to ensure you’re continuously able to keep up with the market and your competitors.  

filming an engaging facebook ad
The goal is to evoke an emotional response to that ad, researching the motivations and behaviours of your audience will allow you to do that.

2. Always Know Your Target Audience

The next tip to improve engagement on your Facebook ads is to always know your target audience.

When you research and know your audience, you will be much more capable of creating ads that your target audience will relate to and resonate with. 

While it’s fine to try and test different types of ads, you should always make sure that your ad creative not only reflects your brand but also speaks to your target audience. 

This is one of the best ways to ensure that your target audience is continuously engaging with your ads. 

3. Make Use Of Call-To-Actions

A good tip for improving engagement on your Facebook ads is to make use of call-to-actions (CTA). 

Adding CTAs to the copy on your ad helps to signpost your customers and encourage them to take the desired action.

What your CTA is will depend on your goals as a business. Perhaps you want to generate more website traffic, or maybe you want to increase conversions, but it’s important your CTA supports these goals.

Whatever your call-to-action is, make sure that it is clear for your audience to find. The importance of this is emphasised by the fact that ‘47% of websites have a clear call-to-action button that takes users 3 seconds or less to see’, as this helps to direct your consumer. 

By adding a call-to-action to your Facebook ad, then, you increase the likelihood of prospective customers engaging by carrying out that action.

an engagement call-to-action in a Facebook Ad
Creating urgency with a call-to-action can make the difference when it comes to engagement.

4. Write Informative Yet Interesting Ad Copy 

Another key tip for improving engagement on your Facebook ads is to write informative yet interesting ad copy. 

When writing your ad copy, make sure that you consider what it is that you want your target audience to take away from your ad. You will also need to ensure that you keep the copy educational and relevant to the ad itself. 

Whether you’re looking to start a discussion in the comments, or are looking to provoke thought on a certain topic, always ensure that the tone of your ad is personable and connects with your audience in some way. 

That said, you need to be careful to ensure you strike the right balance between being informative and not overwhelming your audience with too much information as you risk losing their attention if they can’t absorb it.

5. Use Captivating Images & Videos 

An essential tip is to use captivating images and videos in your Facebook ads.

Your images and videos should not only be aesthetically pleasing, as you should aim to capture your audience’s attention within the first 3 seconds, but they also need to tell a story.

This largely comes down to the fact that your audience is much more likely to engage with your ad if they can relate to it, and this provides you with an avenue to connect with them on a deeper level. 

If you’re unsure about your current ad creative, hiring a professional video production company is a great place to start to come up with a new direction. 

an engaging Facebook ad for a gym product
Being relatable makes your ad memorable and therefore more engaging.

6. Analyse Your Most Successful Ads

Last, but not least, to improve engagement on your Facebook ads you will need to analyse your most successful ads.

Measuring your ad performance is key to determining what’s gone well and what you can improve on for future ad campaigns.

Important metrics to measure on Facebook ads include conversion rates, cost per click, spend and return on ad spend (ROAS) to name a few.

For instance, you can use the amount you spent on an ad campaign to guide you on how successful your ad campaign has been. This information is easy to view in Meta Ads Manager.

By determining which of your ads are the most and the least effective, you can reallocate your budget appropriately.

Analysing your ads on a regular basis will not only help you reach larger audiences but will also ensure you get the most out of your ad spend. 


Hopefully this article has given you a better perspective on how to improve engagement on your Facebook ads. 

We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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