From this information, paired with the specific time that you posted the ad, you can determine the best time to post ads in the future.
4. Add A Call-To-Action
Lastly, to help increase engagement on your Facebook ads, you will want to include a call-to-action in your ad.
Adding a call-to-action is how you get the most out of your ads, as they help to direct the consumer and encourage them to take a desired action.
You can easily add a call-to-action in the Ads Manager on Facebook. There are multiple call-to-action buttons that you can use, though which you can select ‘differs for each campaign objective’.
Be sure to consider why you’re making the ad when deciding on your call-to-action. Regardless of whether you want your target audience to follow for more content, or click a ‘Learn More’ banner, make sure that your call-to-action has a clear objective and is easy to find.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
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