Personalisation can be provided by ecommerce brands through numerous avenues to drive conversions, from product recommendations to tailored offers and discounts.
Provided brands are using customer-led data and targeted advertising, the power personalisation holds can be highly effective even during an economic downturn.
4. Augmented Reality & Virtual Reality
Augmented reality (AR) and Virtual Reality (VR) are another ecommerce trend brands will want to watch out for in 2023 and beyond.
AR and VR can enhance the shopping experience and are transforming the way consumers shop online, providing a more interactive element to online shopping.
For instance, AR brings a new meaning to the saying ‘try before you buy’, as it uses 3D mapping to allow customers to virtually try out products or visualise them at home before they actually make a purchase.
The integration of VR and AR technology, then, enables customers to make more informed decisions when it comes to buying.
5. Artificial Intelligence (AI)
With the rise of Artificial Intelligence (AI) tools, brands can quickly collect valuable data on customers’ shopping habits and behaviours.
This can involve gathering useful data on how a customer shops, preferences when browsing, as well as the time of purchase.
Armed with this information, brands can deliver a personalised shopping experience for consumers and improve inefficiencies.
As such, eccommerce brands can leverage AI to help create highly engaging ad campaigns that deliver maximum impact.
6. Sustainable Shopping
Last, but not least, a crucial ecommerce trend in 2023 is sustainable shopping.
Bearing this in mind, it’s no surprise that consumers are becoming increasingly conscious of how their buying habits impact the planet, which in turn impacts their buying behaviour.
Brands can no longer turn a blind eye to the climate crisis. From recyclable packaging to ethical sourcing and manufacturing, brands must prioritise ways in which they can improve to become more sustainable in the long term.
Ecommerce brands that can keep up with these trends and continue to evolve will be in better stead for success for years to come.
We hope that this guide has given you a wider perspective on some of the ecommerce trends to look out for in 2023.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
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