eCommerce Marketing

The Benefits Of Instagram Ads

October 20, 2023
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The size of social media platform, Instagram, has grown exponentially over the last decade, and as the second most downloaded app in the world, it shows no signs of slowing down.

In fact, in 2021 alone, the 1.21 billion monthly users of Instagram made up ‘28 percent of the world's internet users’.

Using Instagram ads as a business, then, makes sense to capitalise off the app’s reach. But what are some of the benefits of using Instagram ads? 

The benefits of investing in Instagram ads include:

  1. They boost engagement 
  2. They’re cost effective 
  3. Instagram ads help contribute to brand awareness 
  4. They generate traffic for your website

1. They Boost Engagement 

One of the biggest benefits associated with Instagram ads is that they boost engagement.

An effective Instagram ad boosts engagement as it generates interest in your service/product. 

As ‘Algorithms prioritise posts that have a high probability of generating engagement’, the engagement that your ads receive shouldn’t be overlooked.

Engagement in the form of likes, comments, saved posts, and shares drives the reach of your Instagram ads, allowing you to reach additional audiences you might not otherwise reach.

As more and more people discover your brand, the more interest you’ll generate and the bigger of an authority you’ll become in the industry. 

Discover tips on how to increase engagement on your Instagram ads here.

Instagram app.
Engagement helps to drive the reach of your Instagram ads.

2. They’re Cost Effective 

A big benefit of Instagram ads is that they’re cost effective for a business. Before creating an Instagram ad, you will set a budget that is the amount you’re willing to spend on your ad every day. In short, your ‘budget affects how many people see your ad’.

However, the good thing about ads is that it allows you to control how much you’re spending on advertising, meaning you can manage your budget when you calculate roughly how many people the ad will reach. 

This minimises the risk of you overspending on Instagram ads, and also allows you to increase or decrease your budget as and when you wish. 

Instagram ads are cost effective in that they boost sales. In fact, a study by Facebook found that ‘54% of people surveyed say that they made a purchase either in the moment or after seeing a product or service on Instagram’.

Not only do Instagram ads increase your sales, and therefore your revenue, they also help you to build your brand awareness as we go into below. 

As a result, investing in Instagram ads is one of the most cost effective ways to market your business.

Instagram discover feed.
Instagram ads are cost effective in that they help to boost sales, and you can edit your budget as and when you like to control the audience your ad reaches.

3. Instagram Ads Help Contribute To Brand Awareness 

Instagram ads also help contribute to brand awareness. Brand awareness is essential to the growth of any business. 

As 70% of shoppers use Instagram to find ‘their next purchase’, the reach of Instagram ads can have a significant impact on generating new customers.

The more people become aware of your business, the more customers you stand to gain and the more money you stand to make.

If you’re not sure how to create an ad that represents your brand and story, hiring a professional video marketing agency can help you get started in creating eye-catching ads.

We at Aura Ads have years of experience in creating scroll-stopping ads. Schedule a call with a member of our team today.

4. They Generate Traffic For Your Website

Lastly, Instagram ads are very effective at generating organic traffic for your website.

Instagram ads allow the customer to shop directly by clicking on the ‘Shop now’ banner, driving organic traffic straight from your Instagram page straight to your website.

With your Instagram ad efforts driving more traffic to your website, the more sales you stand to make as a business.

That said, it’s important to note that when you’re posting on your social media pages, ensure that there is a visible call to action on both your photo and video ads. A call to action button ‘signal[s] that your ad is clickable’, and is an important feature to remember.

Failure to make it clear and easy for the customer to navigate to your website can lead to missed opportunities, as links can easily be lost if they’re not easy to access.  

Instagram on a smartphone.
Instagram ads help significantly to drive traffic to your site.

Hopefully after reading this article you’ve gained a better understanding of the benefits associated with Instagram ads.

We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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