In the same way that your target audience needs to be able to relate to your content, the same is true of your ads.
TikTok is a heavily saturated platform. An authentic advertisement should feel like an extension of your brand’s content and should speak to your current audience so it stops them from scrolling on by.
If an ad is a complete departure from the content you normally tend to produce as a business, then this will likely come across as your brand being inauthentic and you’ll lose out on engagement opportunities.
3. Using The Reach Of Influencers
The next trend to make use of in your advertising strategy in 2023 is using the reach of influencers on TikTok.
Collaborating with influencers for advertising on TikTok can be a mutually beneficial arrangement for both brands and creators. For brands, it’s not only a great way to reach new audiences with your TikTok ads, but also helps to generate brand awareness.
Providing influencers with discount codes that they can give their audience also provides their audience with an incentive to check out your product and learn what you stand for as a brand.
That said, if consumers see influencers that they trust talking about and vouching for your product or service, this can help to increase sales.
4. Using Recent Tools To Your Advantage
Last, but by no means least, using recent tools to your advantage when creating ads for TikTok is key in 2023.
As a platform, TikTok is regularly updating the tools available to businesses to assist everything from content creation to advertisements, making it all the more appealing to advertisers.
For instance, the VideoEditor tool helps you to make fast and convenient changes to video ads, giving you creative control and allowing you to make minor changes to existing ads.
Additionally, TikTok Creator Marketplace can put your brand in contact with large TikTok creators that have an extensive audience, as well as approach and nurture relationships with creators you’d like to use for future advertising campaigns.
As such, making the most of these tools, as well as new tools that TikTok roll out, can help to bolster both your advertising and marketing efforts.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
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