Pinterest also offers highly advanced targeting, meaning you can create specific audiences from people that have previously visited your site and from existing customer lists to get the most out of your ad spend.
Additionally, you can customise your ads to leverage the needs of audiences, narrowing them down to include keywords, interests, and demographics. If you're struggling to identify your highest conversion audience, scheduling a call with a consultant might help.
With an increasing number of users signing up for Pinterest every day, then, the potential Pinterest offers advertisers is apparent.
2. They Are Highly Cost-Effective
Another key reason why Pinterest ads are effective is that they’re highly cost-effective.
If you're interested in creating engaging yet cost-effective ads for Pinterest, Aura Ads can help. Schedule a call to speak with one of our friendly team members on how to get started today.
3. Pinterest Is An App For Inspiration
Another reason why Pinterest ads are effective is that Pinterest is an app for inspiration.
Pinterest is essentially a digital bulletin board and visual search engine rolled into one platform.
Unlike platforms such as Twitter and Facebook, which are predominantly used to connect with people and share opinions, Pinterest is designed for users to find inspiration and discover a range of new products.
Due to this nature, buyers also have a more open mind when it comes to searching on Pinterest, meaning that they’re more inclined to purchase from lesser-known brands.
As such, users of Pinterest tend to be more receptive to advertisements from small and large businesses alike within the platform.
4. They Are Ideal For E-Commerce Brands
Pinterest ads are also effective in that they are ideal for e-commerce brands.
Pinterest is a platform designed for people to scour for inspiration, ideas, and even tutorials. This can play to e-commerce brand’s strengths in that it gives them the ideal place to showcase their products and related content, such as product comparisons and how-to guides in a creative way.
As the app introduced Shoppable Pins, businesses can automatically link stunning content and product pictures directly to their e-commerce website. This not only aids usability but also creates more purchasing opportunities for prospective customers.
Bearing this in mind, if you have an e-commerce brand, Pinterest is the perfect place to advertise.
5. Pinterest Ads Help To Drive Traffic
Lastly, Pinterest ads are effective in helping to drive traffic through organic and paid methods.
Pinterest users can search for what they’re looking for based on descriptions, categories, interests and other boards they have subscribed to in the past to discover relevant content and ads.
While organic posts can include a range of links to your products back to your e-commerce website, paid ads can help bolster this by putting your ads and content in front of a wider audience.
We hope that this article has given you a better understanding of whether you should be experimenting with Pinterest ads.
We are Aura Ads, an ecommerce ad service designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.