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The Drum Awards Festival 2023 is finally here!
For those who are unaware, The Drum Awards is an annual lighthouse event for the global marketing community that celebrates every key marketing discipline. In short, it's a widely recognised platform that rewards brands for being exceptional at what they do.
The team at Aura Ads is delighted to announce that we've been made finalists for the 'Digital Advertising: Creativity' award! We are finalists alongside two other companies: Formerly Known As and Purpose.Ant.
The Drum Awards Festival 2023 runs from November 27th to December 7th, with the Digital Advertising show taking place on the 6th of December, and it’s safe to say we as a company can hardly contain our excitement.
Here’s what our founder and CEO Ryan Walton had to say about our nomination:
“When I started Aura Ads someone told me that The Drum Awards was like the "Oscars of marketing", so I'm incredibly honoured to be a finalist in the Digital Advertising category this year. Huge congrats to the whole Aura team who are constantly blowing me away with their work, and big thanks to Charlie and Wild for their continued partnership!”
To gain a better understanding of our entry for The Drum Awards, you can read a snippet below:
Curiosity Captured, Clicks Conquered: The Creative Dynamo Driving Wild Deodorant's Triumph
Our objectives were to drive high-quality user acquisition, enhance conversion rates and revenue generation, achieve cost-efficient results at scale, leverage disruptive creativity, and establish a foundation for long-term growth.
We devised a strategy that hinged on capturing attention by ‘stopping the scroll’. We leveraged eye catching and sometimes shocking opening visuals to help foster curiosity and drive efficient clicks.
This campaign yielded a suite of results that extend far beyond conventional metrics. Our strategy hasn’t only amplified Wild's brand recognition but has propelled the brand's growth to unprecedented heights.
The impact of implementing a ‘test & learn’ creative framework is exemplified by the 4.6x increase in profitable ad spend, consistently lower CPA, higher conversion rates, and the accumulation of over 100 million video views, ultimately showcasing our ability to strategically blend creativity and data-driven insights for transformative outcomes.
If this has piqued your interest, you can read Aura Ads' entry in full or watch our entry video on The Drum Awards website.
Additionally, if you’d like to tune in on the night, The Drum Awards’ 24-hour pop-up TV channel ensures that viewers and nominees across the world can join in this historic celebration of marketing excellence wherever they are.
Our team at Aura Ads would like to send our warmest congratulations to all the nominees and finalists. Being nominated amongst some of the best companies in the industry is an honour we won’t ever forget.
Good luck to everyone involved for the big night!
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis.
Schedule a call with a member of our team today to discover how we can help your business grow.