How To Create Engaging TikTok Videos for Your Business

February 10, 2024
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With over 1 billion users every single month, TikTok has become one of the most successful marketing routes for B2C brands over the last year, with businesses of all sizes seeing significant increases in their sales, brand awareness and overall engagement levels. 

But making a successful TikTok video isn’t easy. It must be captivating and so engaging that it stops the user from scrolling. Luckily for you, we’re here to help!

Here are 5 ways you can create engaging TikTok videos for your business:

  1. Hook the watcher within the first few seconds
  2. Use effective video editing techniques
  3. Touch on emotions
  4. Choose a trending song or dance
  5. Use TikTok ads

1. Hook the Watcher Within the First Few Seconds

For your TikTok video to be successful, it is absolutely crucial that you hook your audience within the first few seconds. Attention span of the human race is pretty much non-existent nowadays, which means that when making your video, you only have a few seconds to grab viewers’ attention and stop them from moving onto the next video. Recent research by 

making an engaging tiktok video for business
Facebook suggests that you have approximately 3 seconds to capture someone's attention in a video before they lose interest, so get creative.

Here are some ways you can hook the watcher within the first few seconds. 

  • Open with an intriguing question or strong statement - Jump right in with a thought-provoking question or make a bold statement that grabs viewers' attention and makes them curious about what they could expect next. This can create a sense of interest and encourage them to continue watching.
  • Include comedy or surprise - These can both be effective attention-grabbers. Open your video with a funny comment, a surprising twist, or an unexpected visual element that quickly captures the viewer's interest.
  • Address a pain point straight away: Identify a common challenge that the user faces, and address it right at the start of your video. Humans love free answers, so offering a solution or promising valuable insights can immediately resonate with viewers and keep them engaged.

2. Use Effective Video Editing Techniques

Make the most out of TikTok’s various editing features to enhance your videos and make them more engaging. Filters are a popular way to change the overall look and colour of your video, adding visual flair and creativity. If using lots of different clips to make your whole video, experiment with different transitions to create seamless motion from one scene to another. TikTok offers movements like slide, wipe and fade. 

There’s even a green screen feature which allows you to replace the original background of your video with an image or video of your choice. This feature is ideal if you’re looking for immersive and engaging video effects. TikTok also offers a ‘duet and stitch’ feature whereby you can collaborate with other TikTok accounts. Duet allows you to create a split-screen video alongside another user's video, whereas stitch lets you incorporate a specific portion of another account’s video into your own.

If you plan to include a lot of speech in your video, it’s worth adding captions and subtitles to make the message even more clear and understandable. 

creating an engaging tiktok video
Adding captions to your videos will help keep viewers engaged, especially on some devices where sound may be off by default.

3. Touch on Emotions 

Now, we’re not saying to leave your audience in floods of tears, but if you truly want to connect with your audience and stop them from scrolling, using emotion is one of, if not the, most powerful way to do this.

One of the most successful ways to spark emotion in your audience is through storytelling. In fact, studies by Headstream, found that ‘if people truly love a brand story, 55% are more likely to buy the product in the future, 44% will share the story and 15% will buy the product immediately’, highlighting just how effective storytelling can be for a business. 

Storytelling can come in a number of different formats, whether it be a personal story, a client testimonial or a fictional scene showcasing the benefits of your product or service. As long as the story connects with your audience’s emotions, you’re onto a winner. 

4. Choose a Trending TikTok Song or Dance

If you want to not only engage your audience, but to also send your video viral, hop on currently trending TikTok sounds or dances. TikTok's algorithm promotes content that aligns with current trends, so by using these trending sounds or dances in your videos, it is more likely for your video to be discovered and shown to a wider audience.

What’s more, TikTok is known for its fast-paced and ever-changing trends, so by creating videos with trending sounds or dances, you’re demonstrating that your business is keeping up to date with the latest trends and actively engaged with the TikTok community. 

creating an engaging tiktok business video
Following trends can help you stay relevant and maintain the interest of your audience, especially if your target audience is in the younger demographic

5. Use TikTok Ads

If you seriously want to up the engagement rate of your TikTok videos, then you need to be investing in TikTok ads. These are promoted in-feed videos that appear in between user videos as you scroll through your ‘For You’ page.

The great thing about running a TikTok ad is that TikTok provides advanced targeting options to reach specific audiences based on a number of factors such as demographics, interests and location. By reaching the right audience, you can tailor your ads to resonate with their preferences and capture their attention more effectively.

If you need some inspiration, here are 5 successful TikTok ads that are crushing the ad game

How We Can Help

If you don’t feel confident creating high-quality ads or you simply haven’t got the time or resources, we can help! At Aura Ads, we are well-versed in creating scroll-stopping ads on social media platforms such as TikTok, Facebook, and Instagram. 

With up to 70% of campaign performance rooted in ad creative, we believe in the power of a creative-led growth strategy for all of your digital channels. So, if you’re interested in bettering your TikTok ad creative, get in touch with a member of our team today to see how we can help.

Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.

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