November is here and we’re suddenly in the run up to Christmas! The last two months of the year are so important for everyone, especially all the brands and businesses trying their best to attract more buyers during these months.
According to the trends from the last five years, social media platforms like Instagram, Pinterest, and Facebook are the biggest driving forces for online shopping, while blogs also continue to play a key role.
This is why it is crucial for online businesses to improve their visibility and take advantage of their social media by creating some fantastic Christmas marketing campaigns.
So, with less than two months to go, it’s the best time to start brainstorming ideas for your Christmas social media ad campaigns, and we’re here to help!
4 Christmas Campaign Ideas For Social Media:
- Christmas Video Campaigns
- Run A Christmas Giveaway
- Exciting Offers
- User-Generated Content
1. Christmas Video Campaigns
Video campaigns are without a doubt, one of the best routes to go down when choosing your Christmas campaign.
Videos not only capture a viewer’s attention in a matter of seconds, but they allow you to express emotion and get people in the holiday spirit in ways that text and image ads just can’t.
Video campaigns are also the most shareable form of content available. If you’re looking to spread your campaigns like wildfire on social media, videos are a no-brainer.
In order to produce the most engaging and shareable content, we recommend making eye-catching, fun content or tapping into emotions and making something memorable.
Love the idea, but not too sure where to start? At Aura Ads, we will do everything for you! From developing the creative concept to final delivery, our creative team exists to bring our ideas to life through beautifully bespoke direct response creative. Get in touch today to see how we can help your business.
2. Run A Christmas Giveaway
Christmas is a time for sharing, and what better way to get your followers in the holiday spirit than with a giveaway.
By creating a buzz around your brand, giveaways can increase your social media following, raise your brand awareness, and in turn, generate more leads. In fact, research shows that Instagram accounts that hold contests grow their followers 70% faster than those that don’t.
If you’re a smaller business or just getting started with social media, this is a great way to build an audience who'll potentially become your customers through the right content marketing strategy.
You may choose to do one big giveaway or a number of smaller ones, depending on what you can afford without losing on margins. Some examples could include gift cards, free products, or even free cash.
3. Exciting Offers
During the festive season, people are in the generous mood to gift their loved ones and tend to splurge on buying their favourite items.
With this in mind, your marketing strategy could be centred around this idea and you may consider special offers and discounts to attract more customers.
The best way to attract potential customers to your offers is to prepare eye-catching content. The design element can have a heavy influence on the bright colours of Christmas.
You may want to run a ‘buy one get one free’ offer or a fixed 20% discount for the run up to Christmas.
A promo code can also be helpful to drive traffic to your website from social media platforms. Promote this promo code through Instagram stories, posts, and tweets. You may even want to reach out to influencers in your industry and collaborate with them to promote your brand via a special discount/ promo code.
4. User-Generated Content
What’s better than content created by your followers themselves?
User-Generated content (USG) is content related to your brand that's created by someone who's not an official representative of your business. It could be a social media update, a review or a video, to name a few.
With UGC, not only do you inspire your followers to create original content for you, but you also gain extra exposure through various social media accounts at the same time. It's a win-win situation!
You could simply urge your followers to upload a post using your product while adding a unique hashtag relating to your brand. A fantastic example of this is the Starbucks ‘red cup campaign 2016’, where they called on their followers to upload creative photos on Instagram using the new Christmas cups and adding the hashtag #RedCupArt. The result? Over 1,000 Instagram posts as well as free high-quality content for Starbucks!
So there we have it! We hope these Christmas campaign ideas for social media will help you to plan a successful strategy during the festive season that brings positive results for your business.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. For more discussions and tips from our experts, head over to our blog page or get in touch with any questions you may have.
Written by Kate, for Aura Ads.
Check out our other blog on the best social media Christmas campaigns.