This emphasises the potential reach these platforms offer for businesses, highlighting the opportunity for brands to capitalise on the power of social media ads.
Provided you’re targeting right, then, a wider reach can help to maximise the number of people that will see and engage with your ad.
2. You Can Gain Valuable Audience Insights
Another reason to advertise on social media is that you can gain valuable audience insights.
There are a range of targeting options, and social media ads give you the option to track valuable metrics that not only allow you to gain a better understanding of your audience but also measure your ad performance.
For instance, Facebook’s Audience Insights provides advertisers with an overview of their demographics, from age and gender breakdowns to their education and job titles.
Bearing your audience in mind is essential when creating your ad to ensure your customers engage and take the desired action after seeing your ad.
Armed with this information, you are able to create social media ads that resonate with your audience and continue to better your future ad campaigns.
3. There Are Multiple Platforms To Choose From
A significant reason why you should advertise on social media is that there are multiple platforms to choose from.
With an abundance of platforms to advertise on, you can test numerous ads on a range of social media platforms to see which one works best for your business.
That said, if you have a limited budget, once you’ve established this it’s best to focus your efforts on the platform your target audience gravitates towards. For instance, Facebook’s demographic is generally older when compared to the likes of TikTok and Snapchat that’s demographic tends to be younger.
This allows you to strategically target platforms you know your audiences are on to deliver ad campaigns that have the maximum impact.
4. Social Media Ads Are Affordable
Another reason why you should be advertising on social media is that these types of ads are relatively affordable.
When compared to traditional forms of advertising, such as television, social media ads are much more accessible to smaller-sized businesses.
By carrying out thorough research on your target audience, you can also ensure that you’re not wasting your small advertising budget or efforts in the wrong places, making social media ads a more cost-effective venture.
Bearing this in mind, social media ads are a great way to begin advertising if you have a smaller budget, allowing you to leverage the power of social media at an affordable price.
5. Social Media Ads Increase Website Traffic & Conversions
Last, but not least, a reason to advertise on social media is that these ads can increase website traffic and conversions.
Providing you are targeting the right audience, social media ads can generate a lot of traffic to your website that, in turn, can lead to an increase in website conversions.
However, to ensure a steady stream of traffic and drive conversions, you won’t want to rely on fickle, viral trends when creating your ads.
By aiming to create relevant and engaging ads that your target audience is likely to remember, you’ll ensure that you’re prioritising high quality traffic that is more likely to convert.
We hope that this guide has given you a better understanding of why you should advertise on social media.
We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.
Written by Jemima Thomas for Aura Ads.
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