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Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...

Aura Ads: Moving in to 2021

Just 8 months ago we launched Aura Ads, our unique subscription service for eCommerce brands. Moving in to 2021, a couple of things are changing...
We break down the top five ways that brands can use TikTok to increase engagement & sales. Free and paid-for methods.

How Brands Can Use TikTok for Marketing

There is huge potential for brands to increase their engagement and sales through TikTok. We break down the top five ways that marketers can leverage the platform for their marketing campaigns here.
From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or for eCommerce brands?

Facebook Shops: The Outlook for eCommerce

From today onwards, businesses around the world will have the opportunity to reach wider spheres of online shoppers, at a time where they may need it most. Introducing Facebook’s newest intriguing feature, ‘Shops’. But is this friend or foe to eCommerce brands?
Run and perfect your TikTok Ad Campaign with our expert guide. Increase your engagement rate and other key metrics.

How to Run a TikTok Ad Campaign

With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world. Learn how you to run an ad campaign on the well-loved platform and achieve excellent results with this guide.
We've compiled our top 5 successful TikTok ads that are crushing the ad game. Get inspiration and level up your ads.

5 Successful TikTok Ads That Are Crushing The Ad Game

Need inspiration for your TikTok ad campaign? Here's five TikTok ads that we think are crushing the ad game at the moment.
All the latest on what the iOs 16 update looks like, and how it will impact advertisers.

iOs 16 Update: What Is It & How Will It Affect Advertisers?

On June 6th, during their WWDC event in Cupertino, California, Apple announced its upcoming iPhone iOS 16 update. Learn more here, including whether it will impact advertisers.
If you're wondering what iOS 14 is and its effects on Google and Facebook ad performance, check out this blog.

What Is iOS 14?

iOS 14 is Apple’s latest operating system for iPhones. The update has introduced new privacy features across the system, but what has this meant for advertisers across digital platforms? In this blog, we find out!
Find out more about how you can increase your engagement, conversions and more with TikTok for Advertising.

Why Use TikTok for Advertising?

As of January 2022, TikTok has over one billion active monthly users. If there was ever a time to use the platform to promote your business, it would be now! Find out more about the benefits of using TikTok for advertising here
To ensure your TikTok ads are a worthwhile investment, you need to know what performs best. Find out here.

What Type of TikTok Ads Perform Best?

It has become a near essential for brands to consider TikTok for their marketing campaigns, but how can they ensure it's a worthwhile investment? The answer lies in knowing what TikTok ads perform best. Find out more here.
Are you curious to learn some of the best practices for creating TikTok ads? Learn of TikTok ad creative best practices here.

TikTok Ad Creative Best Practices

A deep-dive into a few TikTok ad creative best practices.
Are you curious to know whether to advertise on Instagram or Facebook? Discover more here.

Instagram Vs Facebook Advertising: Which Is Better?

A closer look into Instagram and Facebook as advertising platforms.
Are you curious to learn 5 of the best practices for YouTube ads? Find out more here.

5 Best Practices For YouTube Ads

An insight into 5 of the best practices for YouTube ads.
Are you curious to learn why you should be using YouTube for advertising? Find out more here.

Why Use YouTube For Advertising?

An insight into why you should be using YouTube for advertising.
Aura Ads are honoured to be finalists for a Drum Award! Learn about our entry & the event here.

We're Finalists For A Drum Award

We're finalists for a Drum Award! Read our entry, along with details of The Drum Awards Festival 2023 here.
Aura Ads sit down with the UK's most disruptive DTC leaders to hear their 2024 industry predictions.

Trailblazing Tomorrow: Projections From The UK's Most Disruptive DTC Leaders

Gain insight into 2024 projections and insights from the UK's most disruptive DTC leaders.

Ready to scale your DTC business?

With up to 70% of campaign performance rooted in ad creative, we believe in the power of a creative-led growth strategy for your digital channels.