Walk on the Wild side
Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula. Over the past few years, they have built a cult-like following of repeat customers who have given Wild a whopping 6,000+ Trustpilot reviews, 86% of which are 5 stars.
Wild are a large eCommerce advertiser and as with many companies in this sector, the aim of the game is to acquire as many new customers as quickly as possible whilst maintaining blended profitability. Wild has an ingenious strategy of launching new intriguing scents and cases every month to keep their current customers engaged and new customers interested.
Wild partnered with Aura Ads to support the release of new products with beautiful direct response video and to help unlock ad spend to further revenue growth.
Our objectives were to:
Given Wild is such a fun & vibrant brand, we have always worked to produce the funkiest possible creative for Wild. We wanted to be the creative partner that was pushing the possibilities of the brand with inventive ideas never before seen in the current market.
Our initial ad creative audit revealed that existing creative focused on product-only, studio shots. Whilst it looked great, it left a cold audience wondering what it actually was. We believed a shift to people-heavy content would drive better performance. Getting the product in the hands of a model (chosen based on the target audience of the brand) was key to building successful performance creative for Wild.
Our ultimate goal was to allow Wild to unlock more spend through better acquisition costs, our unique approach to their creative has allowed them to do so.