Just like the milkman, but with flowers!
Freddies flowers’ deliver weekly boxes bursting with seasonal fresh flowers. Just like the milkman, but with flowers! Since their inception, they have delivered over 3 million boxes of fresh flowers to homes across the UK, quickly becoming a household name.
Brand is a big part of the Freddies ethos, and ensuring all creative material reflects their humble beginnings is a big challenge, particularly when it comes to direct response creative.
Freddies Flowers partnered with Aura Ads to step up the quality of their performance creative and produce beautiful, branded direct response video ads that would convert on paid social.
Our objectives were to:
We deliver weekly boxes bursting with seasonal fresh flowers. Just like the milkman, but with flowers!
An initial account audit revealed that Freddies did not have a large amount of video content running in their ad account and were largely relying on slideshows or static creative.
We believed that medium format video that dialled into their brand aesthetic would drive a much higher CTR and conversion rate than their current creative options. We also felt that as a result of the creative formats they were using, a cold audience might not understand the full benefits of the Freddies offering. In particular the intangible aspect of the product; how the flowers make you feel when they arrive. This was something we aimed to capture within our video ads, and felt would drive better results.